50% of every purchase supports Rainbows Hospice for Children and Young People. Thank you for helping brighten lives.
生き甲斐
HITigai
The four circles of purpose
Your HITigai lives at the intersection of these four dimensions. Our assessment measures all of them.
What you LOVE
What you're GOOD AT
What the world NEEDS
What you can be PAID FOR
Everything you need to find your path
9-Domain Assessment
A science-backed deep-dive across meaning, identity, values, energy, strengths, and more.
AI-Powered Insights
Personalised pattern recognition and purpose paths generated just for you.
Compassionate Support
Real-time compassionate support when negative self-talk appears, with mindfulness music and wise guidance.
Therapist Connection
Link with a vetted therapist or coach who receives your HITigai map and can check in when you need it most.
How it works
Register & Pay
Create your account and unlock your first assessment for £4.99.
Complete the Assessment
Work through 7 guided modules covering all 9 dimensions of your HITigai.
Receive Your Map
Get your personalised HITigai radar map, purpose fit score, and AI insights.
Take Action
Explore purpose paths, run experiments, and track your progress over time.
Real journeys, real change
"I finally understand why I've been feeling stuck. The HITigai map showed me exactly what was missing."
Sarah M.
Teacher, 34
"The compassionate support feature caught me at my lowest point. My therapist messaged me within minutes. That support changed everything."
James T.
Engineer, 28
"I didn't know what I wanted from life. Now I have three clear purpose paths and I'm actually excited about the future."
Priya K.
Student, 22
Simple, transparent pricing
Start with a single assessment or save with our Starter Bundle. No subscriptions, no hidden fees.
50% of every purchase supports Rainbows
HIT Leadership is proud to partner with Rainbows Hospice for Children and Young People. For every assessment purchased, 50% of the revenue goes directly to Rainbows — brightening the lives of babies and young people with life-limiting conditions across the East Midlands and beyond.
When you invest in your own purpose, you also invest in the future of a child who needs it most.
Learn more about Rainbows